Process
Research
Design Strategy
Branding and Positioning
Testing and Validation
Process
Research
Design Strategy
Branding and Positioning
Testing and Validation
Process
Research
Design Strategy
Branding and Positioning
Testing and Validation
UX Vision Allows For Improved ROI
UX Vision Allows For Improved ROI
UX Vision Allows For Improved ROI
UX Vision
UX Vision
UX Vision
The UX Vision helps guide the design process, ensuring that all decisions align with the desired user experience.
By showing that investments in UX lead to tangible financial benefits, UX professionals can justify the need for resources and support for UX initiatives. This evidence-based approach helps in prioritising UX projects and making informed decisions about where to allocate resources for the maximum impact on user satisfaction and business outcomes:
The UX Vision helps guide the design process, ensuring that all decisions align with the desired user experience.
By showing that investments in UX lead to tangible financial benefits, UX professionals can justify the need for resources and support for UX initiatives. This evidence-based approach helps in prioritising UX projects and making informed decisions about where to allocate resources for the maximum impact on user satisfaction and business outcomes:
1
User-Centric Focus: At its core, a UX Vision is about understanding and prioritising the needs, goals, and pain points of the target users. It involves empathising with users to create a vision that resonates with their desires and challenges.
User-Centric Focus: At its core, a UX Vision is about understanding and prioritising the needs, goals, and pain points of the target users. It involves empathising with users to create a vision that resonates with their desires and challenges.
2
Strategic Alignment: The UX Vision should align with the broader business goals and strategies. It acts as a bridge between what users need and what the business wants to achieve, ensuring that the product serves both parties effectively.
Strategic Alignment: The UX Vision should align with the broader business goals and strategies. It acts as a bridge between what users need and what the business wants to achieve, ensuring that the product serves both parties effectively.
3
Future-Oriented: It articulates a future state of the user experience, describing how users will interact with and feel about the product or service in the future. This long-term perspective helps in guiding the design and development efforts towards that envisioned future.
Future-Oriented: It articulates a future state of the user experience, describing how users will interact with and feel about the product or service in the future. This long-term perspective helps in guiding the design and development efforts towards that envisioned future.
4
Inspirational: A UX Vision should inspire the team and stakeholders, providing a clear and compelling picture of what they are working towards.
Inspirational: A UX Vision should inspire the team and stakeholders, providing a clear and compelling picture of what they are working towards.
5
Aspirational: It should be aspirational, pushing the boundaries of the current user experience to new heights
Aspirational: It should be aspirational, pushing the boundaries of the current user experience to new heights
6
Guiding Principles: Often, a UX Vision includes a set of guiding principles or values that help in making design decisions. These principles ensure that every aspect of the product aligns with the overall vision.
Guiding Principles: Often, a UX Vision includes a set of guiding principles or values that help in making design decisions. These principles ensure that every aspect of the product aligns with the overall vision.
7
Communicable: The vision must be easy to understand and communicate across teams and stakeholders. It often takes the form of a narrative or a set of visual representations that make it accessible and engaging.
Communicable: The vision must be easy to understand and communicate across teams and stakeholders. It often takes the form of a narrative or a set of visual representations that make it accessible and engaging.
ROI
ROI
The importance of ROI in UX lies in its ability to demonstrate the value of UX design to stakeholders and decision-makers within an organisation.
By showing that investments in UX lead to tangible financial benefits, UX professionals can justify the need for resources and support for UX initiatives.
This evidence-based approach helps in prioritising UX projects and making informed decisions about where to allocate resources for the maximum impact on user satisfaction and business outcomes.
If you need to demonstrate the value of your design efforts, one of the most effective methods is to calculate your return on investment (ROI). Essentially, you need to show how your design changes impact the bottom line — revenue, cost savings, or another key performance indicator (KPI).
The importance of ROI in UX lies in its ability to demonstrate the value of UX design to stakeholders and decision-makers within an organisation.
By showing that investments in UX lead to tangible financial benefits, UX professionals can justify the need for resources and support for UX initiatives.
This evidence-based approach helps in prioritising UX projects and making informed decisions about where to allocate resources for the maximum impact on user satisfaction and business outcomes.
If you need to demonstrate the value of your design efforts, one of the most effective methods is to calculate your return on investment (ROI). Essentially, you need to show how your design changes impact the bottom line — revenue, cost savings, or another key performance indicator (KPI).
Step 1: Collect a UX Metric in a Benchmarking Study
Step 1: Collect a UX Metric in a Benchmarking Study
You can perform this calculation for a project, a feature, or a product. Whichever you’re working with, you’ll need to choose a UX metric — numerical data that tells us something about the user experience.
Ask yourself: What will demonstrate an improvement in the experience?
There are lots of popular metrics that would work well for ROI. Many of these will come from one of four sources:
Surveys or questionnaires distributed during testing
Analytics
Quantitative usability testing
Customer support
You can perform this calculation for a project, a feature, or a product. Whichever you’re working with, you’ll need to choose a UX metric — numerical data that tells us something about the user experience.
Ask yourself: What will demonstrate an improvement in the experience?
There are lots of popular metrics that would work well for ROI. Many of these will come from one of four sources:
Surveys or questionnaires distributed during testing
Analytics
Quantitative usability testing
Customer support
Step 2: Choose a KPI
Step 2: Choose a KPI
Next, you’ll need to select a KPI to translate your UX metric into. Ask yourself: what does my organisation care about? What are the metrics that everyone — not just the design team — pays attention to? Or, more specifically, think about who you’ll be presenting this ROI calculation to. Stakeholders, executives, clients? What do they care about?
In most cases, you’ll be trying to turn your UX metric into a monetary amount. That isn’t always necessary, however. Remember, ROI calculation is about showing how design impacts what the company cares about. Sometimes that might mean, for example, calculating the amount of time that is saved with a more efficient design.
Of course, in some organisations with high UX maturity, the KPI and the UX metric may be the same — maybe everyone already cares a lot about reducing time on task. In those cases, ROI calculations may be unnecessary, because the work of proving design’s value is already done!
Next, you’ll need to select a KPI to translate your UX metric into. Ask yourself: what does my organisation care about? What are the metrics that everyone — not just the design team — pays attention to? Or, more specifically, think about who you’ll be presenting this ROI calculation to. Stakeholders, executives, clients? What do they care about?
In most cases, you’ll be trying to turn your UX metric into a monetary amount. That isn’t always necessary, however. Remember, ROI calculation is about showing how design impacts what the company cares about. Sometimes that might mean, for example, calculating the amount of time that is saved with a more efficient design.
Of course, in some organisations with high UX maturity, the KPI and the UX metric may be the same — maybe everyone already cares a lot about reducing time on task. In those cases, ROI calculations may be unnecessary, because the work of proving design’s value is already done!
Step 3: Convert the UX Metric into the KPI
Step 3: Convert the UX Metric into the KPI
Calculating ROI is basically converting units.
You’re taking one unit (for example, the average number of seconds it takes a user to perform a task) and turning it into another, a monetary cost savings.
We need to find a conversion ratio for our ROI calculation: that is, we need to find out how to turn a UX metric into a KPI.
Calculating ROI is basically converting units.
You’re taking one unit (for example, the average number of seconds it takes a user to perform a task) and turning it into another, a monetary cost savings.
We need to find a conversion ratio for our ROI calculation: that is, we need to find out how to turn a UX metric into a KPI.
Step 4: Report Responsibly
Step 4: Report Responsibly
It’s important to remember: ROI calculations are strategic exercises to help you conceptualise the relative value of design projects. They are not financial projections.
Estimates are usually fine for UX savings, since the main reason to compute them is to compare with the R&D costs for the improvements, which are also (rough) estimates in most places.
The critical thing is to be transparent in your reporting. Make sure your audience understands where your numbers came from. That’ll be useful in setting expectations, but also in backing up your calculation’s credibility.
Step 5: Why Bother Calculating ROI?
Step 5: Why Bother Calculating ROI?
Our UX problems are often respect problems.
Better respect for UX is hugely important for getting more resources and inclusion, and thus ultimately increasing the UX maturity of the organisation. Showing impact is a big part of that, particularly if you can quantify that impact.
Our UX problems are often respect problems.
Better respect for UX is hugely important for getting more resources and inclusion, and thus ultimately increasing the UX maturity of the organisation. Showing impact is a big part of that, particularly if you can quantify that impact.
Our UX problems are often respect problems.
Better respect for UX is hugely important for getting more resources and inclusion, and thus ultimately increasing the UX maturity of the organisation. Showing impact is a big part of that, particularly if you can quantify that impact.
Takeaway
Takeaway
ROI Usability Risks:
Increased customer support costs
Site abandonment
Further engineering rework
ROI Usability Improvement Pros and Cons:
Explain the risks and rewards of doing UX right.
Without requirements and research there is considerable risk to put the customer and products at risk .
Within two more weeks you can make this product a success without the costly rework.
In the big picture a delay of one or two weeks or a couple of sprints is a small price to pay to ensure that requirements and designs are sound and will achieve both user and business goals.
Taking these approaches managers and stakeholders will see that UX work must be started early in the planning process.
That sound UX processes are an integral part of product success .
ROI Usability Risks:
Increased customer support costs
Site abandonment
Further engineering rework
ROI Usability Improvement Pros and Cons:
Explain the risks and rewards of doing UX right.
Without requirements and research there is considerable risk to put the customer and products at risk .
Within two more weeks you can make this product a success without the costly rework.
In the big picture a delay of one or two weeks or a couple of sprints is a small price to pay to ensure that requirements and designs are sound and will achieve both user and business goals.
Taking these approaches managers and stakeholders will see that UX work must be started early in the planning process.
That sound UX processes are an integral part of product success .
Usability Costs
Usability Costs
Website usability is dominated by users' ability to avoid errors in navigation and interpret new information. Ease of use doesn't come from wishful thinking. It comes from conducting systematic usability engineering activities throughout the project lifecycle. This is real work and costs real money, though not as much as some people fear.
Current best practices call for devoting about 10% of a project's budget to usability. In terms of gross averages, I estimate that spending about 10% of a project's budget on usability activities doubles usability.
Jacob Nielsen.
Website usability is dominated by users' ability to avoid errors in navigation and interpret new information. Ease of use doesn't come from wishful thinking. It comes from conducting systematic usability engineering activities throughout the project lifecycle. This is real work and costs real money, though not as much as some people fear.
Current best practices call for devoting about 10% of a project's budget to usability. In terms of gross averages, I estimate that spending about 10% of a project's budget on usability activities doubles usability.
Jacob Nielsen.
WhatsApp and Phone Number
Address:
25 Lloyd Court, Pinner, London, HA5 1EF
WhatsApp and Phone Number
Address:
25 Lloyd Court, Pinner, London, HA5 1EF